I Help DTC Brands Scale Revenue With Direct Response Copy and Creative Strategy That Converts

Hey, I’m Russell. I’ve been writing direct response copy for 7, 8 and 9-figure DTC and supplement brands since 2018.

In that time I’ve worked as a senior copywriter and creative strategist for some of the fastest-growing brands in the space.

I’ve written control VSLs that have run profitably for years and produced multiple seven figures, email campaigns that have generated six figures in a single day, and ad creatives for brands spending thousands a day on paid traffic.

Direct response copy and creative strategy are my jam, specifically the kind that moves product, beats controls, and scales.

Here Are A Few of The Brands I’ve Worked With:

Recent Results

  • Multiple control VSLs and advertorials responsible for millions in revenue
  • $380K generated in 3 days from a single campaign
  • Senior DTC copywriter driving 300–600% YoY growth during key sales periods
  • Control VSL running profitably since 2021 — beat the previous control by 38%
  • Daily email campaigns to 1M+ subscribers with maintained conversion rates
  • Advertorial controls running 8+ months for a financial publisher
  • Built an AI-assisted email production system that increased output 13X without sacrificing performance

Here’s What Others
Have Said About Me:

“This [idea] is something that would stand up as a scientific lecture at the American Academy of Anti-Aging Medicine. Nice work.”
— Dr. Al Sears, M.D., Sears Institute for Anti-Aging Medicine

“Hey Russell! You’re only one of FOUR writers who sent samples that impress me.”
– Legendary Copywriter & Marketer Clayton Makepeace

“You absorb ideas rapidly… I’ve been really impressed with your work.”
— A-List Copywriter Dan Ferrari

“You’re easily in the top 1% of email copywriters in the world .”
— A-List Email Copywriter Jake Toughill

Let’s Talk

I enjoy working with DTC brands and marketing teams who know their creative could be working harder, and want someone who can diagnose why and fix it.

If that sounds like you, send me a message below, and let’s take it from there.